The History of Herschel Supply Co. Bags: From Heritage to Global Style Icon
When it comes to modern backpacks and lifestyle bags, few brands have made as big an impact as Herschel Supply Co.. Known for its blend of heritage design and contemporary function, Herschel has become a staple for students, commuters, and travellers worldwide. But how did this Canadian company grow from a small idea into a global brand seen everywhere from classrooms to airports?
The Origins of Herschel Supply Co.
Herschel Supply Co. was founded in 2009 by brothers Jamie and Lyndon Cormack in Vancouver, Canada. The brand name comes from Herschel, a small town in Saskatchewan, where three generations of their family once lived.
The Cormack brothers wanted to create timeless, high quality bags inspired by heritage mountaineering gear, but with modern design features for everyday life. At the time, the backpack market was dominated by either purely functional outdoor brands or overly fashion focused designs. Herschel set out to bridge that gap, producing bags that were stylish, practical, and accessible.
Early Success: The Classic Herschel Backpack
One of Herschel’s first designs, the Classic Backpack, quickly gained traction. Recognisable by its simple silhouette, striped fabric liner, and brown leather strap details, it struck the perfect balance between retro nostalgia and modern utility.
Students and young professionals adopted the look almost instantly, pushing the brand into the spotlight and making the Herschel backpack one of the most recognisable accessories of the 2010s.
Expanding Beyond Backpacks
Herschel didn’t stop at backpacks. As demand grew, the company expanded its range to include:
- Duffel bags and holdalls for travel
- Crossbody and hip packs for everyday convenience
- Luggage and wheeled suitcases for international travel
- Accessories like wallets, laptop sleeves, and headwear
This diversification helped position Herschel as a complete lifestyle brand rather than just a backpack company.
Global Recognition
Within a decade, Herschel Supply Co. had gone from a Canadian start up to a worldwide fashion accessory brand stocked in over 10,000 retailers.
Collaborations with household names like Disney, Coca-Cola, New Balance, and Stüssy gave Herschel even more cultural relevance. Their clean aesthetic also made the bags highly popular on social media platforms like Instagram and Pinterest, helping the brand spread globally.
Why Herschel Bags Remain Popular Today
Even as competition in the bag market has grown, Herschel Supply Co. remains one of the most trusted names in everyday carry. Key reasons include:
- Timeless design that stays relevant year after year
- Durable materials that balance strength with comfort
- Affordable pricing compared to luxury fashion brands
- A strong identity tied to heritage, exploration, and design culture
For many, buying a Herschel backpack is about more than just functionality it’s about joining a community of style conscious, practical explorers.
Herschel Supply Co. and the Future
As travel, commuting, and work habits continue to change, Herschel adapts its collections with sustainable fabrics, laptop friendly compartments, and versatile silhouettes. From eco friendly backpacks to smart travel gear, the brand remains committed to blending its heritage style with modern innovation.
Frequently Asked Questions about Herschel Supply Co.
When was Herschel Supply Co. founded?
Herschel Supply Co. was founded in 2009 by brothers Jamie and Lyndon Cormack in Vancouver, Canada.
Why is the brand called Herschel?
The company is named after Herschel, Saskatchewan, a small Canadian town where three generations of the founders’ family lived.
What are Herschel bags known for?
Herschel bags are known for their heritage inspired design, striped fabric lining, durability, and minimalist style that suits students, travellers, and commuters alike.
Are Herschel bags good quality?
Yes. Herschel bags are designed with strong stitching, reliable zippers, and comfortable straps, making them ideal for daily use.
What was the first Herschel bag?
The Classic Backpack was one of the earliest and most iconic Herschel designs.
Does Herschel make more than just backpacks?
Yes. Herschel produces duffels, hip packs, luggage, travel accessories, and even apparel, making it a full lifestyle brand.
Where can I buy Herschel bags?
They are sold worldwide in major retailers and online fashion stores such as saxumo.com
Is Herschel considered a luxury brand?
No. Herschel sits in the premium lifestyle segment, offering stylish and durable bags at a mid range price point.
Are Herschel bags sustainable?
Herschel has launched eco-friendly collections that use recycled materials, reflecting a growing commitment to sustainability.
Final Thoughts
The history of Herschel Supply Co. is one of vision, heritage, and smart design. In just over a decade, the brand has transformed from a small Canadian start up into a globally recognised name in bags and accessories. By blending heritage inspired aesthetics with modern functionality, Herschel has secured a loyal following of students, professionals, and travellers alike.
With a focus on sustainability and innovation, Herschel continues to evolve proving that timeless design paired with adaptability can make a brand not only survive, but thrive in the global fashion market.
Discover our full range of Herschel Supply Co. bags here.
